Why Triple-A Games Are Struggling to Connect: Inside Pullup Entertainment’s CEO Perspective
Summary – Pullup Entertainment’s CEO Geoffroy Sardin highlights key challenges facing big-budget triple-A games, pointing to creative stagnation and marketing agility issues.,
Article –
Pullup Entertainment’s CEO Geoffroy Sardin sheds light on the difficulties that big-budget triple-A games are currently encountering. According to Sardin, two major issues are at the core of these struggles:
Creative Stagnation
One significant problem is the lack of innovation within the triple-A game sector. Many titles tend to follow tried-and-tested formulas, leading to repetitive gameplay experiences and diminishing excitement among players.
Marketing Agility Issues
Another challenge lies in the marketing strategies employed by these large game studios. Often, their campaigns lack flexibility and fail to adapt swiftly to changing market trends and player expectations, resulting in weaker engagement and connection with the community.
In summary, Geoffroy Sardin emphasizes that overcoming these hurdles requires a fresh creative approach and more dynamic, player-focused marketing methods for triple-A games to regain their strong connection with the audience.
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