Nazara Technologies Acquires Curve Games for ₹247 Crore, Expanding Global Gaming Footprint
Nazara Technologies, a Mumbai-based esports and gaming company, has acquired UK PC and console game publisher Curve Games for ₹247 crore (approximately £21.7 million). The acquisition is Nazara’s largest overseas deal to date, reflective of its desire to be bigger in the world of gaming outside its traditional stronghold on mobile gaming.Curve Games, which was previously Curve Digital, has become a well-known publisher of independent games, boasting some of the most popular titles around, including “Human: Fall Flat,” “For the King,” and “Lawn Mowing Simulator.” Combined, these titles have racked up over 100 million downloads globally, highlighting Curve’s huge impact within the gaming world.
Following the acquisition, Curve Games will continue to be an independent company, retaining its London HQ and existing management structure. Furthermore, its in-house development studios, Vancouver-based IronOak Games and Brighton-based Runner Duck, are included in the deal. In this manner, Curve has continuity in business as well as continues to preserve its creative culture, which has been the driving force behind its success.
Curve Games belongs to Nazara’s varied gaming collection, offering choices in different genres and platforms. This acquisition exemplifies a trend in the gaming industry where companies engage in strategic acquisitions to enhance their market presence, such as Microsoft’s acquisition of ZeniMax Media or Sony’s investment in Bungie, aiming to bolster market share and secure prominent IPs in competitive areas.
Nazara Technologies’ acquisition of Curve Games for ₹247 crores represents a bold move into the realms of console and PC gaming, suggesting a shift from solely mobile gaming to include cross-platform gaming. This acquisition provides Nazara with market entry and control over the popular independent gaming franchises “Human: Fall Flat” and “For The King” from Curve, along with significant market access in the US, Europe, and Asia-Pacific. Curve Games will maintain its current leadership in London, preserving its creative values as a subsidiary that supports its established operational structure.
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