IGT’s Global Lottery Business Rebrands as Brightstar Lottery in Major Change
International Game Technology Plc (IGT), a well-known gaming equipment manufacturer and content provider, has announced a major rebranding of its global lottery organisation. Effective immediately, the business will operate under the new name Brightstar Lottery.
Key Highlights of the Rebranding
- Brightstar Lottery will become a premier pure play lottery entity upon completion of IGT’s sale of its gaming and digital business to Voyager Parent, LLC.
- The move aims to clearly separate lottery operations from other gaming activities, focusing solely on lottery services.
- It underscores IGT’s commitment to strengthening its core lottery offerings globally.
This strategic shift is designed to ensure a smooth transition during the sale process while positioning Brightstar Lottery for future growth. The newly branded entity is expected to continue delivering enhanced lottery products and solutions worldwide, maintaining the strong market presence IGT has established.
Stay tuned to Khiladi Cafe for the latest updates on this evolving story and other related developments in the lottery and gaming sectors.
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