IGT Transforms Lottery Division to Brightstar Lottery Ahead of Apollo Deal in USA
International Game Technology (IGT) has rebranded its remaining lottery division as Brightstar Lottery. The change took effect immediately, marking a new chapter for the company.
Brightstar Lottery will now focus exclusively on lottery operations, aiming to elevate lotteries and inspire players across the United States. This rebranding aligns with the imminent sale of IGT’s lottery business to Apollo Global Management.
Key Points of the Transformation
- Brightstar Lottery’s focus will be solely on lottery operations.
- The rebranding strengthens the company’s position as a specialized lottery provider.
- It aims to offer innovative and engaging lottery services.
- The transition is part of IGT’s strategy to streamline operations before the sale.
This significant change highlights the evolving landscape of the lottery industry in the USA. Players and stakeholders can expect a more dedicated approach to lottery services under Brightstar Lottery.
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