IGT Rebrands Global Lottery Business to Brightstar Lottery in Major Move
International Game Technology Plc (IGT), a leading manufacturer of gaming equipment and content provider, announced on Tuesday that its global lottery business will now operate under the new brand name ‘Brightstar Lottery’. This change was effective immediately.
Brightstar Lottery is set to become a premier pure-play lottery company following the forthcoming sale of IGT’s gaming and digital business to Voyager Parent, LLC. The rebranding marks a significant transition for IGT as it focuses its lottery operations under one distinct identity.
This strategic move aims to:
- Strengthen the company’s presence globally.
- Simplify its market positioning.
Brightstar Lottery will continue to deliver innovative lottery solutions and serve its customers with enhanced services after the sale is completed. This development is expected to reshape the lottery industry as Brightstar establishes itself as a dedicated lottery operator, separate from IGT’s previous broader gaming portfolio.
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