IGT Rebrands Global Lottery Business as Brightstar Lottery in Major Move
International Game Technology Plc (IGT), a renowned gaming equipment manufacturer and content provider, has announced a major rebranding of its global lottery division. Effective immediately, the division will operate under the new name Brightstar Lottery.
This rebranding is part of a strategic transformation as IGT prepares to complete the sale of its gaming and digital business to Voyager Parent, LLC. Once the sale is finalized, Brightstar Lottery is envisioned to become a premier pure play lottery company, focusing exclusively on lottery operations worldwide.
Key Points of the Transition
- Brightstar Lottery represents IGT’s renewed commitment to the global lottery market.
- The separation from gaming and digital businesses allows for specialization in lottery services.
- Industry experts expect that the rebranding and ownership changes will foster greater growth and innovation.
- Brightstar will continue to support lottery operators globally with cutting-edge technology and solutions.
This significant move positions Brightstar Lottery as a dedicated and global entity in the lottery space, poised to advance IGT’s legacy of innovation under a fresh, focused brand identity.
Stay tuned to Khiladi Cafe for the latest updates on this evolving story.
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