IGT Rebrands Global Lottery Business as Brightstar Lottery in Major Move
International Game Technology Plc (IGT), a prominent gaming equipment manufacturer and content provider, has announced a major rebranding of its global lottery operations. Effective immediately, IGT’s global lottery business will operate under the new brand name Brightstar Lottery.
This strategic move follows IGT’s sale of its gaming and digital business to Voyager Parent, LLC. Upon finalizing this transaction, Brightstar Lottery will become a leading pure play lottery organisation, dedicating its focus exclusively to lottery services and products worldwide.
Objectives of the Rebranding
- Strengthen market identity: The rebranding aims to establish a distinct and robust presence in the lottery market.
- Future growth and innovation: Brightstar Lottery is positioned to drive innovation and expand its global footprint.
- Enhanced service offerings: By focusing solely on lottery operations, the company plans to improve and broaden its service portfolio.
This transition marks a significant new chapter for IGT, underscoring its commitment to delivering high-quality lottery solutions across different regions. Stay tuned for more updates from Khiladi Cafe.
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