IGT Rebrands Global Lottery Business as Brightstar Lottery in Major Move
International Game Technology Plc (IGT), a prominent gaming equipment manufacturer and content provider, has announced a significant rebranding of its global lottery business. Effective immediately, this operation will now be known as Brightstar Lottery. This rebranding represents a strategic shift as Brightstar aims to establish itself as a premier pure play lottery company.
The rebranding comes in anticipation of the sale of IGT’s gaming and digital business to Voyager Parent, LLC. Following this transition, Brightstar Lottery will focus exclusively on the lottery sector, aiming to strengthen its position in the global market.
IGT’s decision highlights its commitment to streamlining operations and maximizing opportunities within the lottery industry worldwide. The newly branded Brightstar Lottery is expected to:
- Deliver innovative lottery solutions
- Expand its global footprint
This move demonstrates strong confidence in the future of the lottery industry and underscores Brightstar’s dedication to excellence and growth.
Stay tuned to Khiladi Cafe for the latest updates.
About The Author
