Finland to End Gambling Monopoly, Introduce Licensing Model by 2027
The Finland government has submitted a bill to Parliament that will dismantle Veikkaus’ monopoly on online betting and digital casino games, replacing it with a licensing system set to launch in January 2027.
Under the proposed framework, private operators will be able to apply for licenses to offer online sports betting and casino games, bringing Finland in line with countries like Sweden and Denmark. Veikkaus will, however, retain its exclusive rights over lottery draws, scratch cards, and land-based gambling, including physical slot machines and casinos.
The reform aims to increase the channelization rate redirecting Finnish gamblers from offshore sites to regulated local operators—while strengthening player protection. Currently, around 50% of Finland’s online gambling expenditure flows to unlicensed foreign operators, a key driver for legislative change.
A new licensing and regulatory authority will be established in 2026, taking over full oversight from the National Police Board by 2027. The regulator will enforce advertising restrictions, oversee compliance, and implement harm prevention measures. The bill includes a ban on influencer marketing and prohibits outdoor advertising of high-risk games like online slots. Operators may promote their services only through websites and social media platforms under strict guidelines.
Additional responsible gambling measures include unified self-exclusion, financial limits, and real-time loss tracking across all licensed platforms. Age restrictions and mandatory identity verification will remain in place across all gambling services.
State revenue will be generated through corporate taxes and license fees, with Veikkaus continuing to provide dividends to the state. Licenses for private operators could be issued as early as 2026, pending parliamentary approval of the bill.
The reform follows a parliamentary debate in February, during which Prime Minister Petteri Orpo’s government confirmed plans to transition to a competitive gambling market. By increasing regulation and oversight, Finland seeks to reduce gambling-related harm while retaining economic benefits within the country.
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