Dubai’s Arcade Challenges Major Publishers Like Voodoo and Supersonic
Dubai-based Arcade is emerging as a formidable competitor in the mobile gaming publishing industry. Backed by AI.tech, a leading Dubai adtech giant and startup incubator, Arcade is carving a unique space in the market by combining user acquisition (UA) and publishing expertise.
With the advent of artificial intelligence (AI) rapidly changing game development, Arcade focuses on leveraging its strengths in publishing and marketing to help games reach broader audiences more effectively. Alexandre Salem, the head of Arcade, emphasizes how AI is transforming the gaming industry, making traditional methods more commoditized.
How Arcade Stands Out
- Focus on user acquisition: Using data-driven strategies to attract and retain players.
- Publishing expertise: Bringing deep knowledge of marketing and promotional tactics to maximize game visibility.
- Strategic backing: Partnered with AI.tech, which bolsters their technological and financial capabilities.
This strategy positions Arcade as a serious challenger to established publishers such as Voodoo, Supersonic, SayGames, and Supercent. As the mobile gaming landscape continues to evolve, companies like Arcade are set to reshape the development and promotion of mobile games in significant ways.
Stay tuned to Khiladi cafe for the latest updates on this dynamic industry shift.
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