Dubai’s Arcade Challenges Big Names in Mobile Gaming Publishing
Arcade, a new game publisher based in Dubai, is rapidly establishing its presence in the mobile gaming industry. Supported by the Dubai-based adtech giant and startup incubator AI.tech, Arcade is bringing fresh expertise to a market traditionally dominated by major players such as Voodoo, Supersonic, SayGames, and Supercent.
According to Alexandre Salem, the head of Arcade, the rise of artificial intelligence (AI) has made game development more accessible and commoditized. In response, Arcade focuses on user acquisition (UA) and publishing expertise to distinguish itself from competitors. Their goal is to help game developers achieve success by leveraging advanced marketing strategies and deep industry knowledge, enabling them to effectively compete even as AI tools simplify game creation.
With strong backing from AI.tech and a clear strategic focus, Arcade is well-positioned to become a prominent competitor in the mobile gaming publishing space. The company plans to capitalize on the AI revolution by offering services that extend beyond mere game development, emphasizing key areas that drive success in today’s gaming market.
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