Dubai’s Arcade Aims to Challenge Leading Mobile Game Publishers
Arcade, a new game publisher based in Dubai, is positioning itself to compete with established industry leaders such as Voodoo, Supersonic, SayGames, and Supercent. The company is backed by AI.tech, a prominent adtech firm and startup incubator located in Dubai, which provides Arcade with cutting-edge technology and resources.
According to Alexandre Salem, the head of Arcade, the increasing influence of artificial intelligence (AI) is transforming game development by making it more accessible and commoditized. To differentiate itself, Arcade emphasizes its expertise in user acquisition (UA) and publishing, leveraging these skills to help games succeed in a highly competitive marketplace.
The growing presence of AI in game development has led to an influx of new games entering the market, which raises the importance of effective publishing strategies. Arcade aims to tackle this challenge by integrating AI-driven insights with established marketing techniques to more efficiently reach players and boost revenue.
This move marks a significant advancement for Dubai’s technology landscape as well as the global mobile gaming industry. For ongoing updates, readers are encouraged to stay connected with Khiladi Cafe.
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