Apple Unveils New Fee Structure and Rules for EU App Store: What Developers Need to Know
Apple has introduced a new and complex fee system along with policy changes for developers using the EU App Store. This initiative aims to “open up” the App Store within the European Union but introduces significant implications for app developers.
Key Changes in the New Fee Structure
Developers who opt for web payments will now be required to pay multiple types of commissions:
- Initial Acquisition fee
- Store Services commission
- Core Technology commission
Restrictions on Developer Activities
Despite the use of web payments, developers face new restrictions preventing them from performing specific tasks outside the Apple ecosystem, such as:
- App delivery and management
- Engagement and curation
- Promotion
This reflects Apple’s intent to maintain tighter control over app functionalities.
Implications for Developers
The updated policies represent a significant shift in how Apple manages its platform, balancing compliance with EU regulations and satisfying developer demands for increased freedom. However, the introduction of additional fees could lead to:
- Increased costs for developers
- Potential impacts on app pricing
- Effects on user experience
Developers are strongly advised to thoroughly review these new policies to understand their operational impact on the EU App Store.
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