Apple Unveils New Complex Fees and Rules for EU App Store
Apple has introduced new policies and fees for developers operating within the European Union App Store. These changes are designed both to comply with recent EU regulations and to maintain Apple’s control over its app ecosystem.
New Fee Structure
Developers who opt to use web payments will now be subject to several fees, including:
- Initial Acquisition Fee
- Commissions for Store Services
- Commissions for Core Technology
This implies that developers will face multiple charges depending on their usage of different services within the App Store framework.
Restrictions on Developer Activities
Apple has also implemented limits on various developer activities such as:
- App delivery
- App management
- User engagement
- App curation
These restrictions could significantly alter how developers manage their applications and interact with users in the EU market.
Purpose and Impact
The new rules aim to “open up” the EU App Store by providing more payment options, but they simultaneously introduce complexity through multiple fees and control measures. This is part of Apple’s response to growing regulatory pressure in Europe to facilitate third-party payments and increase competition within the App Store.
Developers are advised to carefully review these updates and adjust their app strategies accordingly, as the changes will soon take effect and are expected to impact a significant number of app creators targeting European users.
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