Apple Unveils New Complex Fee Structure for EU App Store Developers
Apple has introduced a new and complex fee structure for developers operating within the European Union App Store. This update primarily targets developers who opt for web payments rather than Apple’s in-app payment system.
Key Components of the New Fee Structure
- Initial Acquisition Fee: Charged when a user begins using the app.
- Store Services Fee: Related to the maintenance and operational support of the app within the store.
- Core Technology Commission: A commission on the underlying technology supporting the app.
Restrictions on Developers Using Web Payments
Developers who choose web payments will face certain limitations, including restricted access to essential App Store functions such as:
- App delivery and management
- User engagement tools
- Curation features
- Promotional tools
Apple’s Intent and Developer Reactions
According to Apple, these changes are aimed at fostering competition and providing more payment options for users within the EU in compliance with recent regulations.
However, the new policy has elicited mixed reactions. Many developers have expressed concerns over the increased operational costs and the limitations on platform benefits, potentially affecting their strategy and choice of payment systems on the platform.
Stay tuned for further updates from Khiladi Cafe.
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