Apple to Ease Control on EU App Store in Major Shift
Apple plans to reduce its strict control over the App Store in the European Union. This move aims to avoid new fines from EU regulators. The European Union has been investigating Apple for anti-competitive practices related to its App Store policies. Currently, Apple requires app developers to use its payment system, which charges high fees. Under the new changes, Apple may allow alternative payment methods, giving developers more freedom.
Epic Games CEO Tim Sweeney has publicly commented on the situation, urging Apple to comply with the law fully. He believes Apple should remove its restrictive policies instead of trying to work around regulations. This ongoing tension highlights the growing pressure on big tech companies in Europe to provide fair market access and reduce monopolistic behaviors.
These changes could significantly impact how apps are sold and paid for in the EU. It may lead to lower costs for developers and possibly lower prices for consumers. Apple’s decision shows its willingness to adapt in response to regulatory challenges to maintain its position in the competitive app market.
Key Points:
- Apple is easing control over the App Store in the EU.
- Alternative payment methods may be allowed for app developers.
- This change aims to avoid fines and address anti-competitive concerns.
- Epic Games CEO urges Apple to fully comply with the law.
- Potential benefits include lower costs for developers and consumers.
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