Trinidad and Tobago: IGT Lottery Transforms Into Brightstar in Major Rebranding Move
The lottery division of INTERNATIONAL Game Technology (IGT) has officially rebranded as Brightstar Lottery. This significant change marks Brightstar as an independent, standalone company dedicated solely to lottery services.
The rebranding follows IGT’s strategic decision to sell its gaming business to Apollo Global. Moving forward, the IGT brand will continue to operate under new ownership for the gaming-related sector, effectively separating it from the lottery division.
Key Implications of the Rebranding
- Focused Specialization: Brightstar will concentrate exclusively on lottery products and services, allowing for specialized growth and innovation.
- Market Positioning: The move positions Brightstar to better serve lottery players and stakeholders with enhanced offerings.
- Industry Trend: This change follows a broader trend of specialization within the gaming and lottery industries, enabling businesses to focus on their core strengths.
The emergence of Brightstar Lottery is expected to positively influence the lottery market by delivering improved and innovative solutions.
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