IGT Rebrands Global Lottery Business as Brightstar Lottery in Global Move
International Game Technology Plc (IGT), a leading gaming equipment manufacturer and content provider, has announced a significant change in its global lottery business. Effective immediately, the operations will be rebranded as Brightstar Lottery.
This rebranding follows the completion of IGT’s sale of its gaming and digital business to Voyager Parent, LLC, and signifies a strategic shift to position Brightstar Lottery as a premier pure play lottery operator.
Key Objectives of the Rebranding
- Strengthen its position in the global lottery market.
- Ensure a dedicated focus on lottery operations.
- Continue providing innovative lottery products and services worldwide.
- Align with IGT’s long-term vision for growth in the lottery sector.
Expected Benefits
- Enhanced brand identity in the highly competitive lottery industry.
- Improved operational efficiency.
- Greater focus on specialized lottery products and services.
Brightstar Lottery is poised to make a stronger impact in the lottery sector by concentrating solely on its lottery business and innovation. For more updates on this development, stay tuned to Khiladi Cafe.
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