IGT Rebrands Global Lottery Business as Brightstar Lottery in Global Move
International Game Technology Plc (IGT) has announced a significant change in its global lottery operations. The company’s global lottery organisation will now operate under the new name Brightstar Lottery. This rebranding is effective immediately and highlights a major shift in IGT’s strategic focus.
Key Details of the Rebranding
- New Name: Brightstar Lottery
- Purpose: To establish itself as a premier pure play lottery company
- Transition Timeline: Completion expected after the sale of IGT’s gaming and digital business to Voyager Parent, LLC
This move not only symbolizes IGT’s commitment to the lottery sector but also aims to strengthen its global presence and focus within the worldwide lottery market. The Brightstar brand will lead the company’s efforts in expanding its footprint and enhancing services in this space.
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