IGT Rebrands Global Lottery Business as Brightstar Lottery in Major Industry Move
International Game Technology Plc (IGT), a prominent gaming equipment manufacturer and content provider, has announced a significant rebranding of its global lottery business. Effective immediately, this segment will operate under the new name Brightstar Lottery. This strategic transition is part of IGT’s plan to sharpen its focus on lottery services exclusively.
The rebranding coincides with the upcoming sale of IGT’s gaming and digital business to Voyager Parent, LLC, allowing Brightstar Lottery to specialize purely in lottery operations. With this move, Brightstar Lottery aims to establish itself as a premier pure play lottery company, enhancing its presence and growth opportunities within the gaming industry.
Key Points of the Rebranding
- Brightstar Lottery will focus exclusively on lottery services.
- The change is part of IGT’s strategy to streamline its business and concentrate on core competencies.
- The sale of IGT’s gaming and digital business enables this dedicated focus on lottery operations.
- The rebranding marks a significant development in the global lottery sector.
This move highlights IGT’s commitment to adapting to evolving market dynamics and delivering dedicated lottery services through Brightstar Lottery. Stay tuned to Khiladi Cafe for more latest updates on this and other industry developments.
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