IGT’s Global Lottery Business Transforms as Brightstar Lottery in Worldwide Rebranding
International Game Technology (IGT) has officially rebranded its global lottery business as Brightstar Lottery, signaling an important new phase for the company. This rebranding is effective immediately and aims to focus the organization exclusively on lottery operations under its new identity.
The rebranding follows IGT’s recent sale of its gaming and digital business, called IGT Gaming, to Voyager Parent. Voyager Parent is owned by funds managed by affiliates of Apollo Global, a major investment management firm. This transition allows Brightstar Lottery to strengthen its market presence and concentrate on offering top-tier lottery services worldwide.
Key Points of the Change
- Rebranding: IGT’s lottery business is now Brightstar Lottery.
- Divestment: Sale of IGT Gaming to Voyager Parent, affiliated with Apollo Global.
- Focus: Exclusive emphasis on lottery solutions and services globally.
- Legacy & Expertise: Brightstar continues building on IGT’s established industry experience.
- Strategic Growth: Enhanced operational efficiency within the lottery sector anticipated.
This strategic development marks a significant step by IGT to separate its lottery operations from other gaming and digital activities. Brightstar Lottery remains committed to delivering trusted, high-quality lottery products and services to customers across various regions, thereby continuing IGT’s strong tradition of innovation in lottery solutions.
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