Dubai’s Arcade Emerges as Major Game Publisher Rivaling Voodoo, Supersonic, and Others
Arcade, a new game publisher based in Dubai, is rapidly gaining recognition in the mobile gaming industry. Supported by Dubai-based adtech giant and startup incubator AI.tech, Arcade is positioning itself to compete with major players such as Voodoo, Supersonic, SayGames, and Supercent.
Strategic Approach
The company’s core strategy revolves around a combination of user acquisition (UA) techniques and publishing expertise, designed to help game developers succeed in a market increasingly shaped by artificial intelligence (AI). Alexandre Salem, the head of Arcade, highlighted that AI advancements are leading to game development becoming more commoditized.
To counter this trend, Arcade provides:
- Tailored advertising solutions
- Publishing know-how to distinguish games
- Support for reaching broader audiences
- Strategies to increase game success rates
Dubai as a Tech Hub
Dubai’s emergence as a center for technology and innovation offers Arcade unique advantages. By leveraging local resources along with global trends, the company aims to disrupt the traditional mobile gaming publishing sector.
As AI continues to transform game development, companies like Arcade are expected to play a critical role in maintaining creativity and player engagement while navigating the evolving landscape.
Stay tuned to Khiladi Cafe for the latest updates on this exciting development in the gaming world.
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