Dubai’s Arcade Enters Game Publishing Race Against Voodoo and Supersonic
Arcade, a new game publisher supported by Dubai-based adtech giant and startup incubator AI.tech, is entering the competitive mobile gaming market. Alexandre Salem, the head of Arcade, highlights that the company brings unique expertise in user acquisition (UA) and game publishing, aiming to capitalize on advancements in artificial intelligence (AI) that are commoditizing game development.
Competitive Market Landscape
The mobile gaming publishing scene is currently dominated by major players such as:
- Voodoo
- Supersonic
- SayGames
- Supercent
Arcade intends to challenge these established companies by leveraging AI.tech’s resources and combining them with their own marketing and publishing strategies. The company plans to utilize AI not only in game development but also to optimize the publishing process, aiming to deliver fresh and innovative mobile games.
Strategic Advantages of Arcade
Arcade’s relationship with AI.tech creates a potent foundation for growth by merging:
- Advertising technology expertise
- Startup incubation experience
This synergy helps Arcade efficiently promote new game titles and provide strong support for developers, especially during crucial launch phases. Alexandre Salem foresees that Arcade will bring a new dynamic to the game publishing industry by focusing on data-driven user acquisition and harnessing AI capabilities effectively.
Stay tuned with Khiladi Cafe for the latest updates on Arcade and the evolving gaming publishing landscape.
About The Author
